About Us


Austin City Stitches is the latest adventure on life’s sewing journey for Ron and Barbara Goldkorn. An outgrowth of their long successful Sew Much More (at Anderson Lane & Shoal Creek), in January 2013, Austin City Stitches became another great local sewing resource.

When Ron and Barbara opened Sew Much More in 1984, they had no idea whether it would flourish. Their hopes and dreams were met, and the business outgrew its space several times. The store has consistently been one of the most successful sewing machine stores in the country, winning many Baby Lock and BERNINA awards. Soon after becoming a BERNINA dealer, Sew Much More was inducted into the BERNINA Century Club which boasts the country's largest and most respected BERNINA dealers.

Sew Much More was so successful selling new machines that Ron and Barbara found themselves with a problem. They had run out of the space needed to spotlight some of the wonderful trade-ins. So they opened the Sew Much More Outlet store late in 2011 with two main goals: to give the repair shop adequate space, and find great new homes for worthy machines given up by their previous owners.

The Outlet store was originally open only one weekend a month, selling Certified Pre-owned Machines and a few basic notions. That quickly proved inadequate. As Sew Much More again was cramped for space, and people clamored for more at the Outlet, Sew Much More’s Elna dealership moved to the Outlet, and it opened 5 days a weeks. At that point, the Outlet also began to offer a wider range of sewing notions.

Late in 2012, with new visions in sight, the Outlet, then open 6 days a week, was awarded the Brother dealership. It also brought in contemporary fabrics and more and more notions. And classes were being talked about.

As a full service sewing store, the “Outlet” name just didn’t fit anymore. So in January 2013, Ron and Barbara added a wonderful new store and resource to the sewing community – the Outlet became Austin City Stitches.

We hope you’ll visit and see everything we have available for you. You’ll be able to select from brand new Brother and Elna machines; Certified Pre-owned Machines from Baby Lock, BERNINA, and many other manufacturers; furniture; notions; and classes too!